Motivated King has ambitious goals of providing at risk youth around the US with proper mentorship. They needed a digital presence to portray their work and raise capital to expand their programs. The new website and brand had to be universally embraced and accessible to mentors, mentees, and donors.
From our research, we found three main targets for Motivated King's website: Mentors, Donors, and Mentee Parents. Understanding this allowed us to design every interaction for the right audience. Leading to a more natural and tailored experience.
We designed and implemented a new strategy of branding and revenue. Turning every supporter into a walking billboard for awareness and raising money through a fully automated E-commerce experience.
"Meeting the Dillon and the Palm team was the missing piece to our puzzle at Motivated King. So much so, that I asked Dillon to have a seat on my Board of Directors. I'm excited he's now advising my organization."